Love it or hate it, retail is critical to maintaining a profitable business. Especially in an economic downturn, when consumers are spending less money on services, spas and salons can make up for the loss through their retail sales. Regardless on your take for retail, your client will spend their money on skincare, makeup and haircare at some point – and it might as well be at your business!
Here are some tips to help you increase your retail presence through the Holiday Season:
1. Point of Sales
Point of Sales (POS) displays are easy ways to get your clients to buy. Having these displayed at the till, or around your line up is key as these displays are responsible for 80% of the buying decision. POS are impulse buys, so you want to keep the items purse friendly.
2. Change it up
People inherently get bored, if you haven’t changed your displays, windows or POS recently, now is the time to do it. To keep clients interested, change your displays at least once a month.
3. Set the Mood
Consumers spend more when there is up beat music in the background. So leave the soft, relaxing spa music for treatment rooms.
4. Bundle Products
The holidays are an expensive time for everyone, so wherever you can, bundle your products and add a free gift! Your distributors and suppliers usually have great deals going on at this time, so look at their products for help
5. Cross Promote Service and Retail
Increase your service sales and retail sales at the same time! Having a holiday promotion that allows your client to save on their retail purchase because they spent a certain amount on their service will increase your sales – even if it’s as little as $5!
Looking for some great Holiday products to retail? Here are Esthetics Edge top Holiday Picks
1. Collection 22 - These collagen based products infused with 24K gold, caviar and grape seed oil will be a hit for stocking stuffers! Starting at only $17.50 for a box of 5 masks, these masks won’t last long on your shelf!
2. EnvyDerm - Your clients want long lush lashes, and that’s exactly what you can give them! Increase length and density by as much as 72% in 6 weeks – your clients will want to get started now before their holiday party!
3. Cosmoholics – Liquid Lipstick – It’s applied like a lip gloss with the pigment of a lipstick! This unique formula contains a repair kit that helps nourish lips. With 8 lustrous shades, this liquid lipstick has a shade for everyone!About Esthetics Edge
Esthetics Edge is a Canadian beauty distributor (based out of Alberta), specializing in skincare and esthetics. Combined with over 30 years of esthetics experience, we provide innovative products, training and marketing support to help our clients succeed. Helping our clients reach their goals (in whatever capacity that may be) is our number one priority!